Best Sports Sponsorships Newsletters in 2026

SubstackMonthly or less · last post Aug 18, 2026

From recent posts: No Son Juegos publishes in-depth business analysis covering sports sponsorship, agent strategies, governance, and major market deals. The publication targets professionals and enthusiasts interested in the commercial…

Likely audience: marketing professionals

SubstackWeekly · last post 16 days ago

The ONLY weekly briefing worth reading for executives responsible for brand, revenue, partnerships, sponsorships, and growth.

Likely audience: Brand strategists

SubstackWeekly · last post 13 days ago

Ramblings from an independent athlete on what it really takes to make it in sport. Racing, travel, and sponsorship nerdery.

Likely audience: sports marketing professionals

SubstackSeveral times a week · last post 6 days ago

Daily News You Need To Know

Likely audience: Sports marketing executives

SubstackWeekly · last post 6 days ago

Marketing science and evidence applied to how sport sponsorship is planned, activated and proven. By Rory Natkiel, founder of Box Count, for anyone who wants to make more confident sponsorship decisions.

Likely audience: PR practitioners

LinkedInEvery two weeks · last post 35 days ago

Weekly recap of key sponsorships and endorsement deals from around the cricket world.

Likely audience: sports marketing professionals

LinkedInEvery two weeks · last post 29 days ago

The one stop 𝗴𝘂𝗶𝗱𝗲 to 𝐜𝐥𝐮𝐛 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭

Likely audience: football executives

LinkedInEvery two weeks · last post 21 days ago

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Likely audience: Sports marketing professionals

SubstackWeekly · last post 15 days ago

From recent posts: The article profiles a new football entertainment and media company, LA Aztecs, aiming to build a professional club in Southern California inspired by UFC's promotional model, St. Pauli's cultural identity, and Como's l…

Likely audience: football fans

LinkedInEvery two weeks · last post 25 days ago

Unique insights in Performance, Sponsorship. Marketing Tactics. Innovation. Analysis. Business and Strategic Perspective

Likely audience: sports industry analysts

SubstackMonthly or less · last post 6 days ago

La Newsletter a Pedali per capire cosa Ruota attorno al Mondo della Bici

Likely audience: cycling enthusiasts

beehiivMonthly or less · last post 29 days ago

The best marketing plays in sports—delivered in under 1 minute.

Likely audience: Sports property executives

SubstackMonthly or less · last post Sep 3, 2026

Sports and culture told differently by Emmy winning journalist Kavitha Davidson

Likely audience: podcast listeners

SubstackMonthly or less · last post 42 days ago

From recent posts: This publication covers the Peruvian sports business landscape through interviews with marketing executives and federation leaders. Its content spans sponsorship activations (Grupo Maquinarias/Peruvian Tennis)…

Likely audience: sponsorship decision-makers

LinkedInMonthly or less · last post 31 days ago

Motorsport sponsorship is a modern, efficient marketing tool to engage with your audience. Learn more, follow us.

Likely audience: Brand managers seeking global reach

Substacklast post Aug 26, 2023

Writing on women's football, mostly in England and also internationally. My old football club at Adelaide University in South Australia had a women's team in the 1990s. I watched my first FA Women's Cup Final in 2003…

Likely audience: sports journalists

Substacklast post May 20, 2022

From recent posts: The article analyzes Formula 1's business model as a content-driven entity, highlighting its revenue streams from race promotion, media rights, and sponsorships, while discussing the strategic significance of adding a G…

Likely audience: sports industry analysts