sports marketing newsletters

NewsletterFIT tracks 29 newsletters that cover sports marketing as a primary topic, 25 of them with posts in the last 90 days. By publicly shown subscriber count, the largest are Culture of Sport (176K), Golf Business Review (83K) and The Overload (49K). Brands detected sponsoring these newsletters recently include Nike.

Updated Oct 29, 2026 · sorted by publicly shown subscribers · methodology

  1. 1
    Culture of Sport 176K subscribers

    Substack Every two weeks · last post 22 days ago

    Likely audience: F1 fans and motorsport enthusiasts

    Sponsors detected: Nike

  2. 2
    Golf Business Review 83K subscribers

    Substack Every two weeks · last post 16 days ago

    Likely audience: golf club operators

  3. 3
    The Overload 49K subscribers

    Substack Monthly or less · last post 42 days ago

    Likely audience: Rugby fans

  4. 4
    PEOPLE BRANDS AND THINGS 25K subscribers

    Substack Weekly · last post 25 days ago

    Likely audience: brand managers

  5. 5
    Brands in Sport 24K subscribers

    Substack Monthly or less · last post 20 days ago

    Likely audience: Sports marketing professionals

  6. 6
    Marcel van Oost 23K subscribers

    Substack Monthly or less · last post 18 days ago

    Likely audience: FinTech marketers

  7. 7
    The CMO Brief 11K subscribers

    Substack Weekly · last post 28 days ago

    Likely audience: Marketing professionals

  8. 8
    Zona Mixta 11K subscribers

    Substack Every two weeks · last post 13 days ago

    Likely audience: Sports coaches and trainers

  9. 9
    SportsVerse 8K subscribers

    Substack Every two weeks · last post 9 days ago

    Likely audience: sports marketing professionals

  10. 10
    Brandy 7K subscribers

    Substack Monthly or less · last post 35 days ago

    Likely audience: Self-improvement readers

  11. 11
    Hard Court 6K subscribers

    Substack Every two weeks · last post 27 days ago

    Likely audience: tennis fans

  12. 12
    The Sweat Lookbook 4K subscribers

    Substack Every two weeks · last post 10 days ago

    Likely audience: Rowing enthusiasts

  13. 13
    Patru Tribune 3K subscribers

    Substack Monthly or less · last post 46 days ago

    Likely audience: Running event organizers

  14. 14
    The Rally Report 3K subscribers

    Substack Monthly or less · last post 54 days ago

    Likely audience: Tennis enthusiasts

  15. 15
    The Intersection 3K subscribers

    Substack last post Jun 10, 2026

    Likely audience: Brand strategists

  16. 16
    Club Sportico 2K subscribers

    Substack Every two weeks · last post 13 days ago

    Likely audience: Sports business analysts

  17. 17
    Pickleball Marketing News 2K subscribers

    Substack Monthly or less · last post Aug 28, 2026

    Likely audience: Pickleball fans

  18. 18
    Christian’s Substack 1K subscribers

    Substack last post Jul 16, 2026

    Likely audience: Sports industry professionals

  19. 19
    30-second-timeout.beehiiv.com —

    beehiiv Several times a week · last post 20 days ago

    Likely audience: WNBA fans

  20. 20
    ContentGrip —

    Ghost Weekly · last post 16 days ago

    Likely audience: Brand strategists

  21. 21
    The Cactus Club —

    beehiiv Every two weeks · last post 22 days ago

    Likely audience: golf enthusiasts

  22. 22
    eyeblack —

    beehiiv Every two weeks · last post 18 days ago

    Likely audience: Sports journalists

  23. 23
    Sponcon Sports —

    LinkedIn Every two weeks · last post 18 days ago

    Likely audience: sports marketing professionals

  24. 24
    cricexec sponsorship roundup —

    LinkedIn Every two weeks · last post 21 days ago

    Likely audience: sports marketing professionals

  25. 25
    Football Benchmark Newsletter —

    LinkedIn Every two weeks · last post 15 days ago

    Likely audience: Sports business executives

  26. 26
    58g.beehiiv.com —

    beehiiv Monthly or less · last post 56 days ago

    Likely audience: tennis fans

  27. 27
    Will Hooley —

    Substack Monthly or less · last post 43 days ago

    Likely audience: Rugby fans

  28. 28
    "ThatPickleballGuy" Newsletter 2K subscribers

    Substack last post Dec 23, 2022

    Likely audience: Aspiring athletes

  29. 29
    Better Young Athletes —

    Substack last post Mar 9, 2022

    Likely audience: sports journalists

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