The Sponsorship Effect
Substacknewsletter · by Rory Natkiel · English
Marketing science and evidence applied to how sport sponsorship is planned, activated and proven. By Rory Natkiel, founder of Box Count, for anyone who wants to make more confident sponsorship decisions.
- Audience
- Not shown publicly
- We show a dash rather than guess
- Publishing
- Every two weeks
- 5 posts indexed in the last 90 days
- Last post
- Oct 16, 2026
- 14 days ago
- Likely audience
- PR practitioners
- Inferred from post content
The Sponsorship Effect is a Substack newsletter by Rory Natkiel covering sports sponsorship, sponsorship measurement and marketing integration. NewsletterFIT indexed 5 posts from it in the last 90 days, most recently on Oct 16, 2026.
Topics
- sports sponsorship
- sponsorship measurement
- marketing integration
- brand strategy
- commercial performance
Recent posts
- The Sponsorship…
- Subscriber Pod:…
- Three fundamentals…
- The Hall…
- How two…
Sponsors detected
No sponsored posts detected in the last 180 days of indexed posts.
Detected automatically from posts marked as sponsored. Detection can miss or misread placements.
See the full picture on The Sponsorship Effect
Subscriber momentum over time, every detected sponsor with the source post, companies and people it mentions, guests, and an alert when any of it changes.
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Compiled from public pages · refreshed Oct 22, 2026 · How NewsletterFIT collects and labels data