The India Playbook™

Substacknewsletter · by Rashi Goel

The Great Indian FMCG industry needs a new playbook. Digital has unbundled supply and demand side and armed consumers with choice. Yet, the industry remains Strategy Blind™. Legacy FMCG sees a market of the past, while D2C sees the cap table.

Audience
Not shown publicly
We show a dash rather than guess
Observed frequency
Every two weeks
From 5 posts indexed in the last 90 days
Last post
Oct 11, 2026
34 days ago
Likely audience
strategists
Inferred from post content

The India Playbook™ is a Substack newsletter by Rashi Goel covering strategy development, communication frameworks and organizational execution. NewsletterFIT indexed 5 posts from it in the last 90 days, most recently on Oct 11, 2026.

Topics

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Compiled from public pages · refreshed Nov 9, 2026 · How NewsletterFIT collects and labels data