How To Measure Ghosts

Substacknewsletter · by Matt Locke

Culture industries - TV, Film, Games, Music, Radio, Books and more - are defined by one thing - metrics. But who decides what metrics to use? Join me as I trace the odd, hidden histories of the way we measure audiences.

Audience
Not shown publicly
We show a dash rather than guess
Observed frequency
No recent posts
Observed from indexed posts
Last post
Feb 9, 2024
Feb 9, 2024
Likely audience
Media historians
Inferred from post content

How To Measure Ghosts is a Substack newsletter by Matt Locke covering TV history, Audience measurement and 1960s culture. Its most recent indexed post is from Feb 9, 2024.

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