AdGentic | Advertising in the Agentic Era

Substacknewsletter · by Scot Wingo

As shoppers start asking AI assistants what to buy, advertising and retail media may change with them. AdGentic tracks what ads in AI assistants look like, who is building them, and how brands are budgeting for them.

Audience
Not shown publicly
We show a dash rather than guess
Observed frequency
Monthly or less
From 2 posts indexed in the last 90 days
Last post
Nov 3, 2026
9 days ago
Likely audience
advertising executives
Inferred from post content

AdGentic | Advertising in the Agentic Era is a Substack newsletter by Scot Wingo covering advertising in conversational AI, AI chat app ad formats and retail media networks. NewsletterFIT indexed 2 posts from it in the last 90 days, most recently on Nov 3, 2026.

Topics

  • advertising in conversational AI
  • AI chat app ad formats
  • retail media networks
  • brand safety in AI agents
  • upper-funnel AI advertising

Recent posts

  • Ads in…
  • Ensh*ttification is…

Sponsors detected

No sponsored posts detected in the last 180 days of indexed posts.

Detected automatically from posts marked as sponsored. Detection can miss or misread placements.

See the full picture on AdGentic | Advertising in the Agentic Era

Subscriber momentum over time, every detected sponsor with the source post, companies and people it mentions, guests, and an alert when any of it changes.

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Compiled from public pages · refreshed Nov 5, 2026 · How NewsletterFIT collects and labels data