Behind The Brand

Substacknewsletter · by Will Poskett: Brand Strategist · English

The strategies behind the world's most interesting brands, told by the people who actually built them.

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Audience
14K subscribers
Shown publicly on Substack
Publishing
Weekly
16 posts indexed in the last 90 days
Last post
Oct 12, 2026
20 days ago
Likely audience
Brand strategists
Inferred from post content

Momentum

#279 on Substack's Business leaderboard

From daily snapshots of Substack's public figures · how rising is measured

Behind The Brand is a Substack newsletter by Will Poskett: Brand Strategist covering brand strategy, customer experience and challenger branding. NewsletterFIT indexed 16 posts from it in the last 90 days, most recently on Oct 12, 2026. Shown publicly on Substack: 14K subscribers. It ranks #279 on Substack's Business leaderboard.

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Sponsors detected

No sponsored posts detected in the last 180 days of indexed posts.

Detected automatically from posts marked as sponsored. Detection can miss or misread placements.

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Compiled from public pages · refreshed Oct 13, 2026 · How NewsletterFIT collects and labels data