Publication // Intelligence
The Signal
Technology · English · by Brendan J Short
The GTM playbook has changed. We break down what the best AI-native teams are doing.
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If you’re in tech in 2026, you’re either at the beginning of your career, or at the end of it (there is no other option)
37hHow XBOW’s team built one of the most sophisticated internal GTM systems I’ve seen
4dI don’t want to use your agent, I want my agent to use your thing
8dThe best sales reps are problem-solvers
15dThis CRO built his own revenue operating system in Claude Code
18dWhat everyone is missing about “Claudeforce”
22dThe rise and fall of the SaaSpocalypse (and what comes next)
29dWhy “GTM” is not just a rebrand of “Sales” (sorry, Paul Graham)
36dRox is living in the (agentic) future of revenue
39dWhy Every Revenue Team Needs a Context Layer
46d10,000 (Thank You)
50dClay Just Drained Its Own Moat (On Purpose)
60dTopics
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Founder of Rox, previously exited a startup to New Relic; leads the revenue agent platform.
Founder · Rox · 39d