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Joanna's Substack

Culture · English · by The Joanna Nicola Edit

A weekly edit of fashion, beauty, travel and real-life stories from a female founder navigating business, motherhood and modern life.

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Founder Notes #011: The Month I Stopped Trying to Do Everything

Why the Wellness Industry Needs to Take Gluten-Free Consumers More Seriously

I Don’t Have a Perfect Morning Routine and I’m Done Pretending I Do

Founder Notes #010: The Most Expensive Word in Business Is “Interested”

Sleep Is the New Status Symbol

The Gluten-Free Guide to Venice: Where We Stayed, Ate and What I’d Do Again

Founder Notes #009: My Actual Priorities for TOCU This Month

I Don’t Want My Children to Only Know Me as Mum

Founder Notes #002: 5 Things I Would Never Pay for at Launch

Nobody Warns You How Lonely Building a Business Can Be

Would I Start a Consumer Brand in 2026?

The Business of Wellness

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