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Publication // Intelligence

Data Analysis Journal

Technology · English

Data Analysis Journal publishes technical articles on statistical methodology, ROI modeling, and data infrastructure for senior BI and data analysts. Content covers A/B testing validation, incremental revenue estimation, and the role of dbt in semantic layers.

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Recent content

Your A/B Test Was Significant. Now Prove It - Issue 334

3d

How to Scale Analytics Across 10-100 Apps - Issue 333

10d

A 10% Conversion Lift Sounds Great. Does It Pay Off? - Issue 332

17d

Metrics Mislead. Hiring Collapses. AI Falls Short - Welcome to Analytics in 2026

24d

15 Calculators Every Analyst Should Bookmark - Issue 330

31d

Self-Service Analytics Is Not Self-Service. But Don’t Tell Anyone - Issue 329

38d

dbt Should Be Your Semantic Layer - Issue 328

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Topics

ROI estimation A/B testing methodology Statistical significance Experiment validation Product experimentation

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Data scientists Product managers Data analysts Experimentation engineers Growth marketers senior BI analysts marketing teams finance teams

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