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Publication // Intelligence

The Sociology of Business

Business · English

The Sociology of Business publishes monthly articles analyzing fashion brand strategy, luxury typologies, and cultural capital through case studies like Stone Island and Burberry. The publication targets industry professionals and creatives interested in the intersection of design, intellectual property, and market positioning.

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Recent content

Post-Friction

Agenda for Tasteful is here

Celine x Reebok: all business is IP business

Simulation marketing

Six faces of luxury

How brands make culture

RIP Dolly, the tiny rollneck, and the first round of Tasteful speakers is here

The Stone Island Test

Cultural liquidity

4 types of brand worlds

Fandom is not a marketing channel

3 types of brand gravity

Topics

Fashion Week Intellectual Property Strategy Brand marketing cultural capital New York City Events

Audience signals

Fashion industry professionals Brand strategists and CMOs Cultural event attendees Marketing executives Intellectual property managers Brand and luxury marketers Culture and trend analysts Founders and small business owners

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