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Master Growth with "Traction" by Weinberg & Mares

"Purple Cow" by Seth Godin.

Master the Market with "Crossing the Chasm" by Geoffrey Moore

"Built to Last" by Jim Collins & Jerry Porras

"The Innovator's Dilemma" by Clayton Christensen

Good to Great by Jim Collins

Simon Sinek's "Start with Why" in 5 Minutes or less

"The Lean Startup" by Eric Ries

5-Minute Founders: Unconventional Wisdom from "Zero to One" by Peter Thiel

Hard-Won Wisdom from "The Hard Thing About Hard Things" by Ben Horowitz