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Coca-Cola New Coke case study

Topic mentions across the corpus

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Overview

Publications

1

Articles

1

Mentions

1

First seen

Aug 2, 2026

Most recent

Aug 2, 2026

Activity

  • 1 → 0 mentions (last 30 days vs prior 30)

Recent articles

How Brand Empires Are Built

The School of Knowledge · Aug 2, 2026 · tagged_topic

Publications discussing this topic

The School of Knowledge

19K subs · 1 linked

Related entities

Topics

Bud Light brand decline · 1 Brand dilution and counterfeiting · 1 Hamilton Helmer 7 Powers framework · 1 Brand Power definition · 1 Affective valence in branding · 1 Tiffany vs Costco jewelry pricing · 1 Uncertainty reduction in purchasing · 1

People

Martin Fuller · 1 Gay Mullins · 1 Hamilton Helmer · 1

Companies

Lemsip · 1 Tesla · 1 Bud Light · 1 Lexus · 1 Toyota · 1 Costco · 1 Apple · 1 Louis Vuitton · 1 Nintendo · 1 Tiffany & Co. · 1 Coca-Cola · 1

Other

MacBook · 1 New Coke · 1 Blind taste testing · 1
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