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The Future of SEO & AEO by Eli Schwartz · Sep 10, 2026 · Eli Schwartz

SEO / AEO could ruin brand marketing

When marketers, agencies, and AEO tools put a claim on any website today, those don’t just have the ability to influence an invisible algorithm; they are also fodder to be restated in an LLM output

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LLM AI search AEO SEO LLM citations of marketing claims SEO and PR strategy alignment AEO / answer engine optimization Marketing claim substantiation and risk AI training data quality and domain authority Brand reputation in AI-generated answers Gray-hat SEO spillover effects AI search visibility

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