The Honey Deuce: Grey Goose Pays to Sponsor the U.S. Open. Fans Pay $23 to Participate

The Honey Deuce started as a cocktail and became part of the experience. Grey Goose pays for the sponsorship. Fans pay $23 to participate in it. Here are the two strategic moves you can steal.

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none Sponsorship activation strategy Experiential marketing Branded cocktails Sports event marketing Consumer behavior at events Operational efficiency in activations

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Nick Mautone Taylor

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Grey Goose Coca-Cola Bank of America Honey Deuce Classic Coke

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