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The GTMnow Newsletter (by GTMfund) · Jul 17, 2026

The 2026 Paid Playbook: Audience, Channels, and AI

By Keith Putnam-Delaney, Co-Founder & CEO of Primer, who spent years building the audience and measurement layer underneath B2B paid.

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What's interesting

  • Mentions Google
  • Mentions Zoom
  • Mentions Salesforce
  • Discusses AI
  • Discusses AI in paid marketing
  • Discusses Audience targeting

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AI AI in paid marketing Audience targeting Channel mix optimization Incrementality measurement B2B advertising strategy Ad cost and pricing Creative production cost ICP audience building

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Google LinkedIn CTV AI Overviews AI Max PMax Zoom Salesforce Paramount NBCUniversal YouTube Facebook Reddit LinkedIn META

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