How Your Brain Learns to Love a Watch

If you show a Dufour Simplicity to a non-collector they might just see a small, plain watch. But you see the same photons! The difference is a set of neural bridges your brain has built over time.

Open original article View publication

What's interesting

Engagement

Likes: 44

Comments: 27

Restacks: 2

Entities

Topics

AI Horology Neuroscience consumer psychology Luxury Goods Watch collecting cognitive science Steve Byrnes Philippe Dufour

People

Philippe Dufour Claude Sfeir Steve Byrnes

Companies

Phillips Simplicity Wall Street

Guests

Steve Byrnes

Sponsorship

No sponsorship detected

When were you last “feelin’ groovy”?

David Allen · cognitive science · Neuroscience

Volti inattesi | 07 - 13 agosto 2026

NightReview · Neuroscience · AI

Nobody sins at a discount

ScrewDownCrown · Watch collecting · Same publication

Why Watchmakers Can't Stop Flippers

ScrewDownCrown · Phillips · Same publication

How to have ideas

benn.substack · cognitive science

Knowledge from Nowhere

Ai, Humanities, and the Future of Work · cognitive science

Hot dogs, a microchip, and an 11-year reunion

The Daily GOOD · cognitive science

Your calculator is not a mathematician

The Pulse of the Eastern Townships · cognitive science